The iconic brand and local multi-generational family business, Jams World opens its first location in Kaua‘i at The Shops at Kukui‘ula. “Each Jams World garment is a timeless work of wearable art,” said Pua Rochlen (President and CEO). “Creativity is at the forefront of everything we do at Jams World. Each print starts as an original piece of art, picked out by our team at studios and art shows worldwide.” Jams World first opened its doors in 1964 in Waikiki as Surf Line Hawai‘i. Since then, the company has expanded statewide with two stores on O‘ahu, three on the Big Island, and finally, its first location on Kaua‘i.